What is #MakeItAwkward ?

#MakeItAwkward was born out of an unfortunate situation that happens to far too many minorities here in Edmonton and abroad.
On Wednesday, August 31, 2016, Jesse Lipscombe was the victim of a verbal racial attack in Edmonton, AB, while he was filming a PSA for the city in downtown Edmonton. The attack was caught on camera, and the video immediately went viral. Jesse was hurt by the incident, but he was also struck by the outpouring of love and support he received from the community and the country.

With the help of Mayor Don Iveson, #MakeItAwkward was officially launched on September 2, 2016 and Jesse and Julia continue to work with individuals and community organizations to help empower people of all ages to safely stand up in the face of discrimination and create a more inclusive society for all.

Safe and Caring Schools and Communities and #MakeItAwkward became a natural partnership because of our aligned guiding principles:

  • DIGNITY AND RESPECT

    Promote healthy relationships, respect, and dignity to support diversity and inclusion in our schools and communities.

  • EVIDENCE-BASED

    Provide research-based programming, resources, and workshops to help create safe, welcoming spaces for children, youth, and communities for over 20 years.

  • EMPOWERING SCHOOLS AND COMMUNITIES

    Teach prevention and intervention strategies that foster acceptance and promote an inclusive society.

  • ENGAGE CHILDREN AND YOUTH

    Support youth action that helps create ethical citizens and social change

  • COLLABORATION WITH PARTNERS AND STAKEHOLDERS

    Work with individuals, groups, and organizations to promote healthy relationships that will positively impact our communities.

MIA SUMMIT 18

The #MakeItAwkward Inclusivity Summit is a one-of-a-kind experience that will inform, educate, equip, and inspire its’ participants. The three-day, two-night experience will provide the necessary tools to turn everyday Canadians into ambassadors of change. Just showing up isn’t enough. We want people who are committed to being courageous when most back down; who will stand up for the dignity and human rights of everyone; and who, most importantly, will bring what they’ve learned at the conference into their own workplaces, schools, and lives – ultimately creating a more fair, equal, and inclusive society.

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