National Bullying Awareness Week, November 16-22, 2014. #CaringWeek

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Edmonton, AB: November 16-22 is National Bullying Awareness Week, and November 20 is National Child Day.

Despite the fact that over 47% of Canadian parents report having a child that was a victim of bullying and Alberta youth report bullying as one of the most significant problems they face today, 1 in 3 adults in Alberta think that bullying is a normal part of growing up.

Susan Hopkins, Ed.D., Executive Director of Safe and Caring, comments: “Bullying is not a natural social behaviour, nor should it be an accepted part of growing up. Children and youth are naturally predisposed to be caring. We are all hardwired for empathy and to care about one another. ‘Caring’  is so natural for some children and youth and so challenging for others. The reasons for this are complex, but solutions lie in helping children and youth strengthen their relationships with one another and in fostering a ‘culture of caring’ in our schools and communities.”

This National Bullying Awareness Week, we invite our partners, supporters and members of the media to join our collective voice throughout November 16 to 25 to raise awareness of the prevalence and negative impacts of bullying, and to help us foster a culture of caring throughout Alberta.

We ask that you share information about the week and encourage participation in one or all of the week’s activities:

  • Monday, November 17 through Saturday, November 22: National Bullying Awareness Week Resource Fair, hosted by the Education Students’ Association at University of Alberta
  • Monday, November 17: Through My Eyes Film Premier and Expert Panel, hosted by the City of Edmonton and featuring Safe and Caring’s Director of Community Partnerships
  • Tuesday, November 18: National Bullying Awareness Week Twitter Chat – @SafeAndCaring, #AskCaring.
  • Wednesday, November 19: 8th Annual Creating Safe Spaces Waffle Breakfast Fundraiser
  • Thursday, November 20: National Child Day,
  • Friday, November 21: Promoting Healthy Relationships Webinar, hosted by and featuring Safe and Caring’s Executive Director, Susan Hopkins, Ed.
  • Friday, November 21: Twitter Chat Café – @SafeAndCaring, #CaringCafe.
  • Saturday, November 22: 3rd Annual Gay-Straight Student Alliance Conference, hosted by our partners at the Institute for Sexual Minority Studies & Services (iSMSS) at the University of Alberta
  • Monday, November 24: Alberta Safe and Caring Schools Forum, hosted in partnership with Canadian Safe School Network and featuring keynote speaker Dr. Stuart Shanker
  • Tuesday, November 25: SPOKEN WORDplay: Speak Up Against Bullying, hosted in partnership with Breath In Poetry Collective and Rouge Lounge.

Each of these activities will encourage individuals, families, schools and the community to work together to foster healthy relationships and build a culture of caring. In the spirit of collaboration across geographic and community contexts, our National Bullying Awareness Week events include in-person engagement events, as well as digital webinars, twitter chats and media outreach. Our campaign is targeted to a variety of populations, including youth, educators, artists, business leaders, researchers and parents to ensure that all Albertans have the opportunity to get involved. Safe and Caring and our partners will also share updates on the events throughout the week on through our Twitter and Facebook pages. Look out for the #CaringWeek hashtag.

Visit for the times, dates and details of each of the planned events, and to learn more about National Bullying Awareness Week.

About Safe and Caring

The Society for Safe and Caring Schools & Communities (Safe and Caring) is a not-for-profit organization which builds community capacity to prevent bullying and violence against children and youth through the promotion of healthy relationships. As a centre of excellence, Safe and Caring fosters effective networks and partnerships to improve the quality of life for all of Alberta’s children and youth. For more information about Safe and Caring, visit

About National Bullying Awareness Week

Bullying Awareness Week is a Canada-wide initiative to raise awareness of the prevalence and negative impacts of bullying. The week occurs in the 3rd week of November, and has been officially recognized by the City of Edmonton, as well as by the Government of Alberta in the newly released Education Act. In addition to the Creating Safe Spaces Waffle Breakfast, Safe and Caring is hosting a series of community engagement and awareness events. For more information about National Bullying Awareness Week events, visit:

For media inquiries, please contact:

Meaghan Trewin
Communications Coordinator, Safe and Caring
780.822.1503 |

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