ADVISORY: Happy Pink Shirt Day, February 25, 2015

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Edmonton, AB: Pink Shirt Day is taking place this Wednesday on February 25, 2015. The tradition of Pink Shirt Day started in a small Nova Scotia community when a young 9th grade student was mocked by his peers for wearing a pink shirt to school. A couple 12th grade students banded together to organize a school wide show of support, rallying hundreds of students to wear their own pink shirts to school the following day.

This year, the Society for Safe and Caring Schools & Communities, an Alberta not-for-profit that aims to reduce bullying behaviour by raising awareness of practices that promote healthy relationships, partnered with the Government of Alberta, the Institute for Sexual Minority Studies and Services (iSMSS) and ATB Financial to produce and disseminate a hugely popular infographic to promote Pink Shirt Day:

We wanted to let you know that we have set aside the day of Wednesday, February 25, 2015 to focus on promoting and celebrating Pink Shirt Day, and that our on staff experts will be available for interviews or statements relating to the history, purpose and importance of Pink Shirt Day, as well as ways that parents, teachers and students can show kindness and support for bullying prevention and healthy relationships year round.


About Safe and Caring

The Society for Safe and Caring Schools & Communities (Safe and Caring) is a not-for-profit organization which builds community capacity to prevent bullying and violence against children and youth through the promotion of healthy relationships. As a centre of excellence, Safe and Caring fosters effective networks and partnerships to improve the quality of life for all of Alberta’s children and youth. For more information about Safe and Caring, visit

For media inquiries, please contact:

Meaghan Trewin
Communications Coordinator, Safe and Caring
780.822.1503 |

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